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Careem Pakistan Releases Customer and Business Trends of 2020

Careem has released its yearly trends for 2020, compiled across all its services, products, and business areas. With the global customer landscape drastically changing as a result of the pandemic, Careem successfully accelerated the launch of its Super App earlier in the year to facilitate everyday life.

With Careem’s initial rollout of the Super App in April 2020, all Careem services — including ride-sharing, food delivery, grocery options, digital payment options, and delivery services — were made available on one platform.

Careem Pakistan also marked a 7x increase of customers using multiple services via the Super App, with users in Pakistan making an average of 3 transactions per week. Since April and the beginning of the pandemic affecting the business, Careem made a remarkable recovery across verticals.

The movement of people grew 12x, the movement of things (food/delivery) increased by 10x, and the movement of money (recharge/send credit) also saw double-digit growth. Being the first of its kind in the region, today the Careem Super App has 48 million registered users and 2 million Captains, and together they have spent 18,196,061,758 minutes.

In Pakistan, the Super App has 11 million registered users and more than 600,000 Captains.

Zeeshan Baig, the CEO and Country GM of Careem Pakistan, commented: “The year 2020 confronted our business with extremes and challenged us to move from our comfort zones; nonetheless, it also provided us with the opportunity to grow our services and further simplify and improve the lives of our customers. We would like to extend our gratitude to our dedicated Captains  and committed restaurant partners for supporting Careem and serving customers during these trying times.”

Despite the challenging times in 2020, 100,000 new Captains registered with Careem, helping the company cross the line from 500,000 to 600,000 Captains. Careem provided free bottles of hand sanitizers and masks to the fleet of all its active Captains.

There are more than 40,000 Captains with 5 stars ratings, and more than 1.5 million customers with 5 stars ratings, showing a great sense of respect and appreciation from both sides of the community. Careem’s care agents interacted on average 11,000 times per day to help resolve queries for customers and further improve service quality.

Despite the pandemic, Pakistanis did not shy away from being charitable to those in need. Careem Pakistan ranked second in making the most donations worth PKR 7,166,140, with the majority of proceeds going to TCF and WWF. When it came to deliveries, Careem was able to ensure that 53%  of orders arrived early.

In the past year and throughout the pandemic, Careem has stood by the side of its community. For 2021, and with the launch of remote-working, Careem will continue to recruit new talent across the region to further expand and provide Careem offers and services for its customers.

The Careem Captains and its restaurant partners are at the heart of the business and Careem will continue to support them. Careem thanks everyone for keeping each other safe throughout 2020 and wishes everyone a healthy 2021.

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