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Surf Excel Launches the First Ever ‘Washable’ Billboard and Proves To Be the Ultimate #Daaghonkachampion against 100 Hour Old Stains

Surf Excel further amplified their #DaaghonKaChampion campaign with its four-day ‘washable’ #100HourDaghBillboard stunt placed outside Packages Mall in Lahore.

Long driven by the narratives of “Daagh tou Ache hote hain”, Surf Excel has now been uplifting its functionality that it can beat stubborn stains (even the ones that are 100 hours old!) with its “Stain Lifter Technology” and in order to do so their #DaaghonKaChampion campaign gained a lot of traction on social media recently.

Surf Excel went on-ground to bring a real-time demonstration of how it can fight 100 hours old ‘’Sakht Sookhay Daagh”. The #100HourDaaghBillboard went up with the installation of a huge, white shirt which was to be stained over a span of 100 hours. The last day was planned to be the grand washing – the showcasing of how Surf Excel is truly the #DaaghonKaChampion.

Over a span of 100 hours, several socially-distanced kids and leading influencers, celebrities participated in a fun-activity to stain and dry the giant T-shirt. Forever mindful of Covid Sops, the event was set-up, outdoors keeping in mind all relevant SOPs, and became a standard for social distancing and recording live events.

Pakistan women’s football captain, Hajra Khan initiated day 1 of the event, going live and sharing the staining activities with kids who were on the ground. They used footballs to stain the shirt with mud, ketchup, and gravy. On the second day, mommy influencers went live from their handles and also were present to make sure that they added their own stain shots at “Sakht Sookhey Daagh” T-Shirt.

On the third day, the very engaging Momin Saqib and Bilal Bin Saqib participated in drying the already stained shirt. Both brothers used giant-sized fans, irons, and leaf blowers, really making the stains stubborn, sticky, and seemingly impossible to get rid of.  Day 4 of the event kicked off with the very known Juggun Kazim accompanied her son to finally see if Surf Excel could prove itself and get rid of the 100 hours old sakht sookhay daagh.

All the while, engagement was kept up through online channels where the audience could participate in the live screening by sending staining “emojis” of their choice.

Juggun didn’t seem as optimistic as to whether the stains would go away with a single wash of Surf Excel. However, when the count-down finished and the moment of truth unfolded, the T-shirt was put up again, and to many whoops of joy, it was completely spotless.

This was indeed a celebratory moment, as everyone watching live was elated as to how clean the shirt was without any spots or stains! Surf Excel had proved to be the true #DaaghonKaChampion and all those stubborn 100 hours old stains had been banished. A disruptive demo from a detergent that ‘washed out’ all the other demos the country has seen.

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