Ghandhara Planning to Launch Isuzu MU-X SUV in Pakistan


In a recent media report, it has been revealed that Ghandhara Industries Ltd. (GIL) is planning to launch the Isuzu MU-X SUV in Pakistan. The MU-X is Isuzu’s mid-size SUV that, if and when introduced, would go up against the likes of Toyota Fortuner and KIA Sorento.

Like the Toyota Fortuner, the MU-X is a body-on-frame SUV with 3-row seating, that shares the platform with its twin-brother, the Isuzu D-Max pickup truck.

Furthermore, like the D-Max, it is most commonly offered in the international market with a 3.0-liter turbocharged 4-cylinder diesel engine that makes 174 hp and 380 nm of torque and is mated to a 5-speed automatic transmission that sends power to all four wheels.

However, unlike the D-Max, the suspension setup of the MU-X is designed for a comfortable drive on the roads. Where the D-Max features a leaf-spring setup at the back for heavy load carrying, the MU-X features a much more intricate multi-link coil-spring setup outback, allowing for a smooth ride.


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The Isuzu D-Max was launched in Pakistan back in 2018. The truck has since reportedly grabbed 15 percent of the market share from the Toyota Hilux pickup truck. However, the media reports suggest that the price hikes due to the depreciation of the local currency amid the COVID-19 lockdowns resulted in a significant decrease in demand.

Furthermore, with the economic activities being shut down during the lockdowns, the production and supply of the vehicles also went down significantly. However, GIL is gaining back the lost momentum and is planning to enter the burgeoning SUV market of Pakistan.

Details are scarce as to when the MU-X will be launched here in Pakistan, but it can be said with certainty that the mid-size SUV segment of Pakistan shall gain another strong contender, as and when the MU-X makes its debut.

Via: SAMAA News

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