Euronet Worldwide Partners with Giift for a Game-Changing Loyalty Solution in Pakistan

Leading electronic payments services provider, Euronet Worldwide, Inc., (“Euronet”) announced today a partnership with Giift, one of the world’s largest operators of loyalty programs and gift cards networks, to bring the first fully digitized loyalty solution to the Pakistan market.

This strategic partnership combines Euronet’s industry-leading payments services with Giift’s world-class next-generation loyalty technology. Euronet clients — which include financial institutions, telecom companies, and retail brands — will benefit from the partnership by providing more engaging customer experiences, increasing loyalty, and generating additional revenue streams across their portfolios.

“The advanced digital asset that we’ve developed for Euronet is geared to disrupt the loyalty space in Pakistan,” said Pascal Xatart, Co-founder and Director of Giift. “Banking loyalty programs are our forte and we bring a heady combination of deep-rooted subject matter expertise coupled with global best practices across varied industries. With a strong partner like Euronet, we will add significant value to the banks and ultimately, their consumers.”

“This innovative enterprise-wide loyalty solution is set to standardize the loyalty industry in Pakistan by offering the best of financial and marketing technologies with a business model that minimizes adoption touchpoints and offers scale,” said Kashif Gaya, CEO of Euronet Pakistan. “With this solution, local banks and the Fintechs in Pakistan can now boast of a world-class offering to their customers and influence desired portfolio outcomes.”

For more information, visit Euronet Pakistan’s website at

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