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BAIC’s Affordable BJ40 SUV is Launching Soon in Pakistan

The image of the first locally assembled BAIC BJ40 model is being circulated on the internet, indicating that its launch maybe sooner than expected. The date on the banner in the image is “May 28, 2021”, which implies that the production has been underway and that the vehicle may hit the roads in the coming weeks.

The BJ40 is a compact off-road SUV that looks like a cross between the JL series Jeep Wrangler and the brand new Land Rover Defender. It is a unique vehicle that currently appears to have no direct competitors in the Pakistani market, particularly amongst the locally manufactured SUVs.


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The BJ40 will initially be launched with a 2.0-liter turbocharged 4-cylinder petrol engine that makes 218 hp and 270 Nm of torque, all of which will be sent to either the rear wheels or all four wheels (depending on the setting) via a 6-speed automatic gearbox, plus low-range gears for off-roading. Reportedly, a diesel-powered variant will also be added to the lineup soon.

The BJ40 is fitted with basic features such as all-wheel disc brakes with ABS technology, an electronic parking brake, automatic climate control (for higher specs variants), rear A/C vents, parking sensors, traction control, stability control, hill-start assist, and descent control, a modern infotainment unit, dual airbags, and a multi-function steering wheel.


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Presently, the launch date and price of the BJ40 in Pakistan are unknown but it is being speculated that it be introduced with a market-competitive price tag. Considering that the BJ40 is a proper off-road SUV with what the company claims to be a rough-and-tough powertrain, a body-on-frame chassis, and an off-road suspension setup, it is likely to cost between Rs. 3.7 million and Rs. 4.5 million, and will make for a decent value proposition for the off-road junkies and general SUV enthusiasts.

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