Javed Afridi is perhaps one of the savviest influential figures in Pakistan when it comes to the tactful use of social media, and deserves credit for managing to keep himself relevant and current in a fast-paced world. However, some of his social media exploits have been on the receiving end of a great deal of heat from the public, especially when it comes to MG posts because of certain promises and claims that are seldom met.
Afridi recently posted a video teaser of the MG RX8 SUV on his Facebook account and captioned it: “MG RX8 THE LEGEND WILL BE HERE IN YOUR TOWN SOON. Price Suggestion!?”, hinting once again that the vehicle might be on its way to Pakistan soon.
The MG RX8 is a midsize 7-seater family SUV that competes with the likes of Kia Sorento, the Toyota Fortuner, the Hyundai Santa Fe, and other similar vehicles from the international market.
The RX8 is claimed to be a proper off-road SUV with a body-on-frame chassis that is offered in most markets with a 2.0-liter turbocharged petrol engine that produces 224 hp and 360 Nm of torque and is mated to a 6-speed automatic transmission that makes it a direct competitor of the Toyota Fortuner.
Afridi’s latest post has failed to impress for two main reasons:
- The government is trying to encourage the sale and purchase of small and cheap vehicles in Pakistan but he seems to have his sights fixed on the premium vehicle market as he mostly teases seemingly expensive vehicles such as the MG Gloster, the MG Extender, the MG 6, and the MG 5 for the local market.
- He also seems to be keen on talking the talk but not on walking the walk. Not one of the vehicles that he teased during the last several months has made it to Pakistan, giving the impression that his tweets are just empty promises.
Although MG has garnered a huge amount of success in recent times, it needs to start focusing on bringing vehicles that have mass appeal (low prices and good value) to Pakistan. It would also do well to shift its focus to the low-tier and mid-tier socio-economic classes in order to attain a larger market share.