Systems Limited Introduces New Approach to Design Thinking with the Launch of Studio 77


Pakistan’s prominent technology services and solutions company, Systems Limited, has announced a complete reimagination of its creative space.

Dubbing it as Studio 77, the company has gone beyond just an aesthetic uplift and built the new space from the ground up to be a true representation of its focus towards human-centric design thinking to create experiences that better align with the preferences of the new era.

It breaks away from the traditional activities of a design studio and extends its scope to marketing intelligence, copywriting, social media content, and user research.

Systems Limited celebrated the launch of Studio 77 with prominent figures from Pakistan’s IT industry, academia, and the creative arts fraternity in an exclusive physical event hosted within the premises of the new creative space itself.

The event was organized with all the necessary precautionary Covid-19 SOPs.After welcoming the distinguished guests, Asif Akram, COO of Systems Limited, shared his vision behind Studio 77.

“With Studio 77, we aim to introduce a creative atmosphere where our driven and motivated team has the right tools and technology at its disposal to bring its breakthrough ideas to fruition,” he said.

“What you see today is the result of multiple brainstorming sessions, meticulous planning, and tireless commitment by our team to make sure that every nook and corner of Studio 77 screams innovation and creativity – something that Systems has become synonymous with,” Asif added.

Khurram Safdar, the company’s Head of Customer Experience & Design, addressed the attendees and explained Studio 77’s revitalized approach to design.

“The two driving forces behind Studio 77 are digitization and human-centrism. Digitization in today’s world is happening at a fast pace, and we need to embrace it. And we need to work together and use all the technological innovations at our disposal to deliver human-centered experiences to our clients,” he said.

“It is a space where we make impactful decisions while keeping humans at the center of everything we create. With Studio 77, we’re bringing our creative ethos of collaborative ideation, constant innovation, and rapid implementation to the world,” Khurram added.

Studio 77 was received well by the guests who praised Systems Limited’s renewed philosophy towards solving complex challenges of today by coupling design and technology, and putting people at the epicenter of it all.

Badar Khushnood, startup growth hacker and tech incubation mentor welcomed Studio 77’s ideology, calling it a “need of the hour” to bring a user-driven perspective in Pakistan.

“I think putting that proper structure where larger problems are broken down into smaller challenges and then solving them one by one is critically important,” he said.

“Thank you, Systems, for bringing this approach to life. I believe every software company and tech startup should start leveraging this approach so that we don’t just think of making mobile apps, (but rather) shift our mindset towards solving problems,” Badar added.

Systems Limited believes in creating the right working environment to spark creativity and innovation among its diverse teams. Studio 77, in many ways, is a depiction of the company’s overarching tenet of employee-centrism.

It’s a space where people come first and are free to unleash their creative prowess as they strive to solve different problems through technology.

Learn more about Studio 77 here.

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