Telenor Pakistan has bagged six coveted awards at the Effie Awards held recently. The company won 3 Gold, 1 Silver, and 2 Bronze Effies adding to its growing list of recognitions and accolades received from the world over this year for its impressive roster of campaigns and products.
The Effie Awards recognize marketing effectiveness and honor brands with ideas that make an impact.
Telenor Pakistan’s flagship initiatives, “Naming the Invisible by Digital Birth Registration” and the “World’s First Personalized Data Plan” shone the brightest by scooping Gold awards in the categories of Marketing Disruptors, Media Innovation, and Positive Change (Social Good).
Winner of a Silver Effie award in the Positive Change category, the service ‘Khushaal Watan 7272’ offers farmers not only access to localized agricultural information, weather updates, agricultural and livestock experts, as well as financial security through a host of health and life insurance products.
Driven by its purpose of empowering societies through connectivity, Telenor’s Khushaal Watan and the Digital Birth Registration programs offer Pakistanis a chance to a better life using technology, delivering resilient, secure, and inclusive connectivity.
The achievements make Telenor Pakistan a celebrated and acknowledged telecom brand this year. The awards recognize the company’s promise of empowering Pakistanis to do and achieve more. Effie Pakistan is a not-for-profit initiative between the Pakistan Advertisers Society and Effie Worldwide.