Numerous automakers reduced the prices of their vehicles over the last two weeks, and even newcomers, including Master Changan Motors and Prince DFSK, announced price cuts a few days after the enactment of the 2021-22 financial budget, but Al-Haj Proton was nowhere to be seen among the new names.
However, the company has finally announced the much-awaited reductions. The following table includes the new ex-factory prices of the vehicles that are currently in effect.
|Old Prices (PKR)
|New Price (PKR)
|Price Cuts (PKR)
|Saga STD M/T
|Saga STD A/T
|X70 Executive AWD
|X70 Premium FWD
*Note: Mentioned above are ex-factory prices only.
The price cuts by the new entrants do not appear to be particularly significant, but it must be considered that these companies have already been enjoying low duties and taxes under the Automotive Development Policy (ADP) 2016-21, which makes the differences in their old and new prices seem minimal as compared to the differences in the old and new prices of the older automakers.
Despite the price reductions, the timely delivery of vehicles is still a huge concern for those who wish to buy a Proton vehicle as the recent unmitigated spread of the coronavirus in Malaysia has led its government to extend the suspended productions for Proton and the other automakers in the country.
As Al-Haj Proton’s local assembling facility is yet to become operational, it continues to rely on the sales of Completely Built-Up (CBU) vehicles. This is a concern because no CBUs or Completely Knocked Down (CKD) kits of these vehicles can be imported due to the production halt in Malaysia, and this has negatively impacted their sales.
Ultimately, it will be interesting to see how Al-Haj Proton overcomes this predicament.