Allied E-commerce Solutions is now the Official E-commerce Fulfillment Partner of Continental Biscuits Limited


Allied E-commerce Solutions (AES) is a full-service E-commerce enabler that provides global and local brands with Pakistan’s first end-to-end eCommerce solutions, including fulfillment and logistics, webstore development, design and implementation, digital marketing, marketplace management, cross-border commerce, omnichannel order management, customer care and last mile deliveries.

To fulfill the objective, Continental Biscuits Limited (CBL) has officially partnered with Allied E-commerce Solutions (AES) as their exclusive E-commerce fulfillment partner for all potential online platforms through their fulfilment centers across Pakistan.

The signing ceremony was held to sign off the agreement between AES and CBL. The ceremony was attended by Mr. Ahad Rahman (Chairman Allied Group), Faisal Iqbal Malik (COO – AES), Mubashar Butt (Head of Commercial – AES), Usman Masud (Commercial Manager – AES) along with Shaphan Samuel (Head of Sales – CBL), Umer Saeed (Head of Strategy – CBL) Adeel Ahmed (Channel Manager Top End Retail & E-Commerce – CBL)

Addressing the ceremony, Faisal Malik, the COO of AES emphasized on the importance of building an infrastructure compatible to E-commerce needs & future demands to increase the efficiency & to optimize the process leveraging technology to accelerate the brand’s growth across potential channels.

Shaphan Samuel, Head of Sales, CBL commented:

“Today marks the start of a better tomorrow, building people, partnerships and processes”.
CBL is looking forward to a long term, sustainable partnership with Allied eCommerce Solutions to accelerate their channel growth to serve their end customers.

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