Dewan Motors launches BMW Motarrad in Pakistan.


The advent of the BMW Motorrad brand ushers in a new era and a chapter in Dewan Motors’ already distinguished history. Motorrad is a world-famous premium motorcycle manufacturer with a rich history and cutting-edge German engineering.

Ms. Nabiha Yousuf, CEO of Dewan Motors Private Limited, along with Mr. Israr Ahmad, Area Manager of BMW Group Middle East, and Mr. Umair Jaswal, BMW Motorrad Brand Ambassador in Pakistan, officially opened the Motorrad Centre.

“The BMW Group congratulates Dewan Motors on the successful launch of Motorrad in Pakistan. It’s fantastic news for Pakistani motorcycle aficionados to be able to purchase high-quality BMW motorcycles.

Mr. Israr Ahmad, Area Manager, BMW Group Middle East, said, “This is yet another BMW Group and Dewan Motors strategic initiative to increase the BMW footprint in Pakistan, and we look forward to welcome our customers to test our excellent motorbikes.”

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