ESSENTIALS OF MODERN MARKETING – The world’s first book around country-specific case studies has been launched by Kotler Impact and Naqeebz.


The world’s first book around country-specific case studies has been launched today by Kotler Impact and Naqeebz. The launching ceremony of the Pakitan Edition of the book “Essentials of Modern Marketing (EOMM)” took place at Government College University, Lahore, and was attended by the top leaders from academia and the industry.

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Essentials of Modern Marketing (EOMM), authored by the world’s leading marketing gurus, including the father of modern marketing, Prof. Philip Kotler, incorporates 16 case studies of leading local companies and brands. Marketing professors from Universities in Pakistan contributed the case studies.

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The book can be ordered online at




Pakistan’s renowned academic and business leaders shared their thoughts on the launching ceremony of the book, including

  • Sadia Kibria, Global CEO of Kotler Impact Inc;
  • Irfan Wahab Khan, CEO Telenor;
  • Prof. Dr. Asghar Zaidi, Vice-Chancellor GC University, Lahore;
  • Muhammad Moazam Shahbaz, CEO Naqeebz and Country Director Kotler Impact Inc;
  • Atif Khan, Director Marketing (Foods), PepsiCo;
  • Dr. Omair Haroon, Assistant Professor at LUMS;
  • Fatima Asad-Said, CEO Abacus Consulting;
  • Dr. Fahim, CMO Kotler Impact Inc;
  • Humayun Farooq, Director Marketing, RB
  • Javaria Khan, Country Head Marketing & Sales, Chugtai Healthcare
  • Omar Farooq, CEO InterwoodMobel;
  • Taher G Sachak, MD, CEO EFU Life Assurance
  • AnamShafat, Senior Brand Manager, Veet
  • Mohammad Adil Sami, Head of Marketing, Meezan Bank
  • Syed Fahad Bin Tariq, Head of Marketing, BankIslami
  • Muneeb Bin Sohail, Catoegory Lead, Makeup City
  • Urooj Ahmed, Head of Marketing & Communications, Daraz
  • M MushahidMushtaque, Brand Manager, Ketchup & Mayo, National Foods
  • Ms. Maryyam Khan (Director Executive Education, Executive Committee, School of Management, FC College University, Lahore)
  • Dr. Faheem Bukhari (Assistant Professor Marketing & Entrepreneurship, Iqra University, Karachi)
  • Dr. Shahid Bashir (Assistant Professor, Business Studies Department, Namal Institute, Mianwali)
  • Ms. Irtifa Nasir (Assistant Professor School of Management, FC College University Lahore)
  • Sheikh Tariq, Regional Sales Manager, JBS
  • Abdus Samad, Director Marketing, PharmEvo
  • RabelSadozai, National Marketing Manager, Fatima Group
  • Syed Hassan Jameel, CMO, Dawlance
  • Hira Tanveer, Head of Special Projects, Naqeebz

Speakers concluded that EOMM is a unique book, and it will help bridge the gap between Academia and the industry.



Dr. Zia ul Qayyum, Vice-Chancellor Allama Iqbal Open University; Dr. Talat Pasha, Vice-Chancellor University of Education; Dr. Robina Farooq, Vice-Chancellor Govt. College Women University Faisalabad; Dr. Mohammad Nizamuddin, Former Chairman Punjab HEC; Dr. Shahzad, CEO CCL Pharma and Seema Aziz, Owner Sefam graced the event as Guests of Honor.



Among the authors of this book are:

  • PROF. PHILIP KOTLER, Father of Modern Marketing & Founder of WMS
  • DENIS ROTHMAN, Expert on Artificial intelligence, France
  • GABRIELE CARBONI , Co-founder of Weevo, Italy
  • HASEEB SHABBIR, Huddersfield Business School, University of Huddersfield, U.K.
  • KHALID HASAN, CEO of ResInt, Canada
  • LINDEN BROWN, Consultant at MarketCulture, Strategies Inc., Australia
  • PROF. MARC OLIVER OPRESNIK, CRO of Kotler Impact, Germany
  • RAUL AMIGO, CEO & President of UMUNTU SAS, Colombia
  • SADIA KIBRIA, CEO of WMS Group & Kotler Impact
  • SEAN CRICHTON-BROWNE, Head of Global Partnerships and Customer Engagement at MarketCulture

The book can be ordered online at

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