Daraz: The Company that can Move a Million Parcels a Day

Tech and Telecom

Daraz, Pakistan’s leading e-commerce platform, has been at the forefront of bringing constant innovation to their operations, in order to scale and meet the growing demand of e-commerce in Pakistan. Earlier this month, Daraz entered into a partnership with Cainiao Network, (“Cainiao”), the logistics arm of Alibaba Group and launched the country’s first automated smart distribution centres in Karachi and Lahore. These would be one of the most technologically advanced logistics facilities in South Asia, and mark Cainiao’s first deeply integrated distribution centre network in the region.

The distribution centres will be equipped with innovative smart technologies, such as an automatic assembly line and smart distribution set-up. It will utilise Cainiao’s proprietary solutions, including e-PLC, control algorithm, WCS, to ensure operational quality and stability. The facilities span over 50,000 sq. metres and hold the capacity to process 1 million orders per day collectively. To date, Cainiao has built hundreds of automated distribution centres of varying scales in China, and 10 smart distribution hubs across Europe, Asia, and America. These smart distribution centres will increase Daraz’s sorting capacity by over 4.2x and decrease manual errors by over 90%, thus benefiting our entire business and improving the customer experience. The strategic launch of these distribution centres ahead of 11.11 would position Daraz to meet their targets, and make this year’s grand sale bigger than all previous years.

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