In today’s world, digital technologies and connectivity have become essential, providing access to information, education, employment, and other opportunities.
Unfortunately, not everyone has equal access to these technologies, and women, in particular, are often left behind due to the gender gap in digital equity.
According to the GSMA report – “Addressing the Mobile Gender Gap in Pakistan,” only 52% of the adult female population in Pakistan owns a mobile phone, with a mere 21% of Pakistani women using mobile internet.
This gender gap in digital equity has far-reaching implications for women’s progress.
Women who lack access to digital technologies are more likely to face barriers in education, employment, healthcare, and social and political participation.
For example, women who do not have access to online education may be unable to acquire the skills needed to compete in the job market, while those who do not have access to online healthcare may be unable to receive medical advice or treatment.
Additionally, women who are not able to participate in online social and political discussions may have their voices silenced, preventing them from advocating for their rights and interests.
Bridging the gender gap in digital equity requires a concerted effort by governments, the private sector, civil society organizations, and individuals.
One company that has stepped up to embrace gender equity in the digital sphere is Zong 4G.
Being the leading telecommunications company in Pakistan, it is working to bridge this digital divide and empower women through innovative digital solutions and social endeavors.
Zong 4G’s commitment to promoting digital innovation and technology for all, with a strong focus on empowering women, is evident through its various initiatives.
These initiatives are commendable and demonstrate the company’s commitment to sustainability and making a positive impact on society by bridging the digital divide and providing opportunities to underserved communities.
One such initiative is its partnership with Sehat Kahani, which provided free e-health consultations to over 12,000 people across Pakistan, of which 30% were female.
The project aimed to increase health literacy and promote accurate health information, especially for women who often face barriers to accessing healthcare services.
By leveraging the latest technology and partnering with experts in the healthcare industry, Zong 4G demonstrated its commitment to improving the health and well-being of communities across Pakistan.
Another initiative by Zong 4G is its partnership with the Punjab Skills Development Fund (PSDF) to provide e-lancing courses to more than 10,000 students, of which 32% were female.
The program aimed to empower deserving students with the knowledge and skills necessary to monetize their talents and achieve financial independence through freelancing.
This initiative highlights the potential of freelancing in Pakistan and how Zong 4G is working to promote digital literacy and economic opportunities for all.
In Gwadar, Zong 4G extended its support by providing a digital lab infrastructure to over 300 female students at the China-Pakistan Gwadar Middle School.
The lab was equipped with digital learning materials, aimed at improving the students’ digital literacy and skills.
This initiative is crucial to providing opportunities to female students in underserved areas to participate in the digital economy.
In partnership with PAGE, Zong 4G established a Telecentre in Government Girls High School Khilla, in Pir Chinasi, Azad Jammu and Kashmir, to digitally enable marginalized girls through education and financial inclusion courses.
The project aimed to promote gender inclusion and increase opportunities available to marginalized women.
Zong 4G’s commitment to sustainability and making a positive impact on society is evident through this initiative, which contributes to the development of human capital and promotes economic growth and equality.
Zong 4G also partnered with Pakistan Bait-ul-maal to set up a digital lab in the Women Empowerment Center in Islamabad, which will support thousands of girls in getting trained on digital technology and its applications.
The lab will offer training and exposure to digital technologies, allowing women enrolled in the vocational center to develop the digital skills that are increasingly in demand in the digital economy.
This partnership aligns with Zong 4G’s efforts to promote digital education, innovation, and women empowerment.
Digital education, literacy, and technology are vital tools for women’s empowerment, particularly in developing countries like Pakistan.
Access to digital technology can help women solve some of their key problems, such as workforce participation, access to better health, financial independence and inclusion, and education.
Digital literacy can help women create awareness and demand better services in these areas.
By leveraging digital technology, women in Pakistan can contribute to the economy through entrepreneurship and innovation, which can help create more job opportunities and promote economic growth.
It is therefore essential to invest in digital education and technology to help bridge the gender gap and promote equality.
Zong 4G’s unwavering commitment to promoting digital innovation and technology for all, with a special emphasis on empowering women, is nothing short of remarkable.
The company’s initiatives effectively bridge the digital divide and provide a gateway to untapped opportunities for underserved communities in Pakistan.
By equipping women with the necessary digital skills and knowledge, Zong 4G is not only empowering individuals but also contributing to the growth of human capital, thereby fostering economic growth and equality in Pakistan.
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